Case Study

Light The Hoan

A Milwaukee, WI Based City ICOn

Light The Hoan is a collective of local business and civic leaders who have joined forces to illuminate the Daniel Hoan Memorial Bridge in Milwaukee, WI.

With a quickly approaching release date of the Hoan Bridge Lights, Light The Hoan needed a web platform that raises funds through bulb dedications from the community, and encourages community interaction with the bulb dedications.

We met with Light The Hoan to learn more about their initiative and to brainstorm ways the Milwaukee community could interact with the Hoan Bridge lights. They provided the general vision, and Graphic Brother Marketing took care of the rest to create an interactive web experience for the community. And of course, we made sure the mobile user experience was a focal point.

Light The Hoan has seen major success since the launch of the new web experience. The new website facilitated over $20,000 in bulb dedications from the community in its first month! This source of income ensures the Hoan Bridge Lights will light the Milwaukee skyline and serve as a symbol for pride and unity for years to come.

We were happy to welcome Light The Hoan to the Graphic Brother family and look forward to collaborating in the future. If you want to start a conversation about how we can help your business reach it’s goals, get in touch below!