A Milwaukee & Madison-based professional networking group
Hoan Group is Southeast Wisconsin’s premier professional networking program. As two of the largest cities in Wisconsin, Madison and Milwaukee, they felt there was a disconnect between their networking groups. So the founders of Hoan Group set out to create a platform to connect these two.
Graphic Brother Marketing was approached to help create a social networking platform for its members. Additionally, they wanted a website design refresh to fit their brand and convince users to apply.
Based on our initial conversations with Hoan Group we decided to go with WordPress as the CMS and implement BuddyPress as the social networking plug-in. These two allow for a lot of customization to help convey Hoan Groups guidelines and encourage people to apply from their front-facing website. Once a user is approved for an application, they receive a login to access the extensive social networking backend.
The main features requested were an events page (automatically updates from a Google Calendar), a member directory, a photo gallery page, content hub, and a profile feature for the members. User profiles allow community members to learn about each other and chat within the platform itself.
We were happy to welcome Hoan Group to the Graphic Brother family and we look forward to continuing our relationship in the future. Graphic Brother Marketing will continue to provide marketing assistance and consultation for Hoan Group as they continue to serve their community. If you want to start a conversation get in touch below!