Case Study

Forward 48

A Milwaukee, WI based leadership development program

Forward 48 is Southeast Wisconsin’s premier leadership development program. A group of civic leaders in Milwaukee built a robust and diverse civic leadership succession strategy through experiential learning, professional development, and exclusive networking opportunities.

Graphic Brother Marketing was approached to help create engaging video content highlighting the program’s quality of service and to ultimately encourage business professionals to apply for a spot in upcoming cohorts. Additionally, they wanted a website design refresh to fit their brand and convince users to apply.

Based on our initial conversations with F48, we decided to go with a “Masterclass” style of videography for this shoot. We were met with circumstantial challenges due to the pandemic, so we recorded video of the presentation while also broadcasting the presentation live over Zoom with our A cam and a lav mic. This gave the presenter crystal clear audio and video optimal for the 48 cohort members viewing experience.

After each session, we would cut their hour-long discussion into a short highlight reel which can be viewed above. Finally, we did a shoot with past faculty (presenters) and cohort members to get high-quality testimonial style videos for Forward 48. Once all of this was shot we created a summary video for the whole Forward 48 experience. 

Lastly, Forward 48 approached us to refresh their existing website. They had just received a complete branding package so were tasked with integrating it with a new website. The website needed to be tasteful yet represent their values surrounding leadership. 

We were happy to welcome Forward 48 to the Graphic Brother family and look forward to continuing our relationship in the future. Graphic Brother Marketing will continue to provide marketing assistance and consultation for Forward 48 as they continue to serve their community. If you want to start a conversation get in touch below!